Privacy Policy

This SMS Privacy Statement explains how Prime MSO collects, uses, discloses, retains, and protects personal information in connection with its SMS text messaging program.

1. Information We Collect

When you enroll in or interact with our SMS program, we may collect:

• Your mobile phone number
• Your name or identifier associated with your account or record
• Your opt-in and opt-out status
• The date, time, and content of your SMS interactions with us
• Delivery status and related messaging metadata
• Your preferred communication language, where applicable
• Limited administrative or service-related information needed to send appropriate messages

Depending on the purpose of the communication, some information connected to SMS messages may constitute protected health information (PHI) or medical information.

2. How We Use SMS Information

We may use SMS-related information to:

• Send the messages you requested or agreed to receive
• Communicate about appointments, services, coordination of care, benefits administration, or operations
• Verify and document consent, revocation, and communication preferences
• Maintain records of communications
• Troubleshoot delivery issues
• Protect against fraud, abuse, unauthorized access, or misuse
• Comply with legal, regulatory, contractual, accreditation, or audit obligations

3. HIPAA / Medical Privacy

To the extent SMS-related information is PHI or medical information, Prime MSO will use and disclose that information as permitted or required by applicable law, including HIPAA and California medical privacy law, and consistent with any applicable Notice of Privacy Practices or other required medical privacy notice.

Prime MSO may limit the content of standard SMS messages to reduce privacy risk. For certain matters, we may direct you to call us, use a secure portal, or use another approved communication channel instead of standard SMS.

4. California Privacy Notice

Categories of personal information collected:
Identifiers and contact information; customer or account records; communication records; internet or electronic network activity related to message interactions; and, where applicable, sensitive or health-related information as permitted by law.

Purposes for collection and use:
To operate the SMS program, provide requested communications, administer services, maintain records, protect security, comply with law, and support our business operations.

Retention:
We retain SMS-related information for as long as reasonably necessary for the purposes described above, including legal, regulatory, audit, dispute resolution, recordkeeping, and contractual requirements.

Prime MSO does not sell your SMS opt-in data or consent records. Prime MSO does not share your SMS opt-in data with third parties for their own marketing purposes.

5. Disclosure of Information

We may disclose SMS-related information to:

• Vendors, platform providers, and service providers that help us operate the SMS program
• Delegated entities, providers, payors, clients, or affiliates, where appropriate and permitted
• Auditors, regulators, accreditation bodies, and government agencies when required or permitted by law
• Legal counsel, courts, or law enforcement when required or reasonably necessary
• Successor entities in connection with a merger, acquisition, restructuring, or transfer of operations

Where required, Prime MSO uses appropriate contracts and confidentiality protections with vendors and service providers.

6. No Marketing by Third Parties

We do not provide your mobile number or SMS consent data to third parties for their own independent marketing or advertising.

7. Your Choices

You may:

• Opt out of SMS messages by replying STOP
• Request help by replying HELP
• Update your mobile number or communication preferences by contacting us
• Request an alternative communication method where required or appropriate

Contact:
Phone: (818) 937-9969
Email: info@primemso.com

8. Security

Prime MSO uses reasonable safeguards designed to protect SMS-related information. Even so, standard SMS may travel through networks not fully controlled by Prime MSO, and absolute security cannot be guaranteed.

9. Minors

Prime MSO does not knowingly enroll a minor directly into the SMS program except through a parent, guardian, personal representative, or other legally authorized individual, or as otherwise permitted by law.

10. Changes to This Statement

We may update this SMS Privacy Statement from time to time. We will post the updated version at:
https://primemso.com

11. Contact Us

If you have questions about this SMS Privacy Statement or would like to exercise applicable privacy rights, contact:

Prime MSO
Attn: Privacy Officer
550 N. Brand Blvd., Suite 900
Glendale, CA 91203
Email: info@primemso.com
Phone: (818) 937-9969

‍